Browsing by Subject "consumer’s decision"

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Hubungan Komunikasi Pemasaran dengan Keputusan Konsumen Memilih Produk Susu Momo Milk

Septiani, Marsha Nurul | Kusumastuti, Yatri Indah (2014)

This research aims to identifying consumer characteristics, analyzing the correlation between consumer characteristics with consumer’s decision, and analyzing the correlation between marketing communications with consumer’s ...