Browsing by Subject "Experience Value"

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Model Integrasi Loyalitas Alumni Sekolah Bisnis: Perspektif Customer-Based Brand Equity Model dan Customer Relationship Marketing

Nelloh, Liza Agustina Maureen | Hrm, Aman Wirakartakusumah | Sumarwan, Ujang | Hartoyo (2025)

Recently, Higher Education Institutions (HEIs) have shifted their focus from purely academic advancement toward sustainability and the enhancement of stakeholder loyalty. In the post-pandemic era, business schools, which ...