Browsing by Author "Prakoso, Andito Bagus"

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Faktor-Faktor Yang Mempengaruhi Sikap Konsumen Terhadap Produk Yang Diiklankan Di Televisi

Prakoso, Andito Bagus (2009)

The purposes of this research were to know about consumer attitude of product which have been advertised on television, and analyze the internal and external factors that influencing the consumer attitude. The advertisement ...
Faktor-Faktor Yang Mempengaruhi Sikap Konsumen Terhadap Produk Yang Diiklankan Di Televisi : (Studi Kasus Mahasiswa Komunikasi dan Pengembangan Masyarakat Institut Pertanian Bogor Terhadap Iklan Produk Indomie)

Prakoso, Andito Bagus (2009)

The purposes of this research were to know about consumer attitude of product which have been advertised on television, and analyze the internal and external factors that influencing the consumer attitude. The advertisement ...