Browsing by Author "Aristyo, Tommy"

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Efektivitas Iklan Susu Bubuk Pertumbuhan “Nestle Batita” dalam Mengubah Pengetahuan dan Sikap Ibu Rumah Tangga terhadap Produk (Kasus Ibu Rumah Tangga di Posyandu Rajawali 8, Perumahan Taman Yasmin, Bogor).

Aristyo, Tommy | Hadiyanto | Cyrilla, Lucia (2009)

In January 2009, Nestle Indonesia corporation broadcasts a new Batitas’ grow up milk advertisement on television. Batitas’ grow up milk advertisement on television effectiveness was determined by the housewives’ knowledge ...