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Analisis Brand Equity Beras Aromatik (Studi Kasus Pengunjung Giant Taman Yasmin Bogor)
(2013)
Aromatic rice is the type of rice that has a distinct aroma to other rice in general. The brand competition of rice in the Giant Taman Yasmin Bogor is very tight so it needed a way to maintain market by building strong ...
Analisis Brand Equity Pada Serambi Botani Bogor
(2013)
Brand equity is a set of brand assets and liabilities linked to a brand, which increase or decrease the value of a company's goods or services to the customer or the company. The purpose of this research is to analyze ...