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Analisis Brand Equity Beras Aromatik (Studi Kasus Pengunjung Giant Taman Yasmin Bogor)
(2013)
Aromatic rice is the type of rice that has a distinct aroma to other rice in general. The brand competition of rice in the Giant Taman Yasmin Bogor is very tight so it needed a way to maintain market by building strong ...
Brand Equity Calon Presiden Yang Berorientasi pada Bidang Pertanian Di Provinsi Jawa Barat
(2015)
Pada tahun 2014 pesta demokrasi di Indonesia akan dimulai yaitu dengan diadakannya pemilihan umum untuk calon legislatif, calon presiden dan wakil presiden. Tujuan Penelitian (1) Menganalisis dan mengindentifikasi bagaimana ...
Analisis Brand Equity Produk Susu Pasteurisasi Momomilk di Bogor Junction dan Kantin Sapta Fateta IPB
(2014)
Milk is one of types beverage which nutritious and has economic value. Brands competition of dairy product in Bogor are getting tight, so the way to defend the customers by building a power of brand equity is much needed. ...
Analisis Brand Equity Pada Serambi Botani Bogor
(2013)
Brand equity is a set of brand assets and liabilities linked to a brand, which increase or decrease the value of a company's goods or services to the customer or the company. The purpose of this research is to analyze ...
Analisis Brand Equity Produk Olahan Durian pada Gerai Sop Duren Lodaya, Bogor
(2014)
Brand equity is a positive differential effect, that if customers knowing the brand, they will give a response about the product or service. The objectives of this research are to obtain the element of brand equity, which ...
Analisis Efektivitas Iklan Awas Cat Basah Avian di Toko Harapan Sejati
(2014)
Competition in the business world is getting tougher as more companies that are using marketing strategies through advertising. PT Avia Avian has been impleted television advertising as one of its marketing strategy. The ...
Pengaruh Brand Awareness, Brand Association, Perceived Quality, dan Brand Loyalty terhadap Purchase Intention Produk Skincare
(IPB University, 2022)
Percepatan ekspansi pasar di industri perawatan kulit (skincare) membuat pemasar dihadapkan dengan salah satu kondisi bagaimana mendorong minat beli konsumen untuk meningkatkan penjualan produk perawatan kulit (skincare). ...
Analisis Viral Marketing dan Reference Group Terhadap Purchase Intention (Green Concept Kopi Nako Daur Baur)
(IPB University, 2023-08-31)
Indonesia menjadi negara penghasil sampah plastik di laut terbesar kelima di dunia, sehingga pemerintah mengeluarkan aturan tentang peta jalan pengurangan sampah. Di sisi lain, indeks lingkungan hidup di Indonesia meningkat, ...
Brand awareness dan brand association calon presiden tahun 2014 pada pembangunan pertanian (studi kasus: pandangan masyarakat Jawa Tengah)
(IPB (Bogor Agricultural University), 2015)
Pemilihan calon presiden tahun 2014 terhadap pertanian dilakukan untuk mewujudkan pembangunan pertanian Indonesia. Penelitian ini melibatkan responden di Jawa Tengah. Tujuan penelitian ini, yaitu: 1) Mengetahui brand ...