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Analisis Brand Equity Beras Aromatik (Studi Kasus Pengunjung Giant Taman Yasmin Bogor)
(2013)
Aromatic rice is the type of rice that has a distinct aroma to other rice in general. The brand competition of rice in the Giant Taman Yasmin Bogor is very tight so it needed a way to maintain market by building strong ...
Analisis Brand Equity Pada Serambi Botani Bogor
(2013)
Brand equity is a set of brand assets and liabilities linked to a brand, which increase or decrease the value of a company's goods or services to the customer or the company. The purpose of this research is to analyze ...
Pengaruh Brand Awareness, Brand Association, Perceived Quality, dan Brand Loyalty terhadap Purchase Intention Produk Skincare
(IPB University, 2022)
Percepatan ekspansi pasar di industri perawatan kulit (skincare) membuat pemasar dihadapkan dengan salah satu kondisi bagaimana mendorong minat beli konsumen untuk meningkatkan penjualan produk perawatan kulit (skincare). ...