Analisis Efektivitas Iklan Televisi BOLT! Super 4G Versi BOLT! Agents Terhadap Pemilihan Provider Internet Oleh Pengunjung BOLT! Zone Bogor

Abstract

This study analyzes one of the ads from the internet provider BOLT! Super 4G version of "BOLT! AGENTS". The purpose of this study are to (1) to analyze the effectiveness of television advertising response BOLT! SUPER 4G on consumers, (2) analyze the effectiveness and impact of communication messages in television commercials BOLT! SUPER 4G is communicated to consumers, (3) analyze the effectiveness of the response and the impact of television advertising message communication BOLT! SUPER 4G against the selection of internet provider. Data processing was performed using Microsoft Excel 2010 and the Statistical Package For Social Science (SPSS) 19. The analysis tool used EPIC Model and Consumer Decision Model (CDM). Based on the analysis, measurement response television advertising and the impact of communication shows, The BOLT! SUPER 4G Version "BOLT! AGENTS" Television Advertising is included in the category of effective advertising and given effect to real purchase.