Pengaruh Service Convenience Dalam Bentuk ATM Drive Thru Terhadap Kepuasan Nasabah Bank BRI.
Abstract
Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. One of Service convenience is a strategy to improve customer satisfaction. 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drive customer satisfaction who used BRI ATM drive customer satisfaction who used BRI ATM drive customer satisfaction who used BRI ATM drivecustomer satisfaction who used BRI ATM drivecustomer satisfaction who used BRI ATM drivecustomer satisfaction who used BRI ATM drivecustomer satisfaction who used BRI ATM drivecustomer satisfaction who used BRI ATM drive customer satisfaction who used BRI ATM drive customer satisfaction who used BRI ATM drive -thru service. service. service. service. This research was used binary logistic regression used SPSS version 21. Based of the results, characteristics of respondents who used drive thru ATM facilities Bogor Botanical dominated by men (55%), aged 26-35 (33%), private employees (45%), earning Rp. 3.000.000 - Rp. 6.000.000 (56%) and more widely used by pedestrians (45%). The most dominant independent variables affected customer satisfaction is a transaction convenience for direct and significant impact on customer satisfaction because it has a p-value < alpha 10%, as well as having the greatest odds ratio among other variables of 8,336.
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