Strategi peningkatan Laba dengan Pendekatan Cost-Volume-Profit Analysis pada UMKM CV. Herlina Craft

Abstract

All SMEs (Micro, Small, and Medium Enterprises), including Herlina Craft, contribute the government programs to increase job creation. However, the increasing number of business in the same sector led to all businesses must have a competitive advantage. One of the factors which determine the level of competitiveness is the level of net profit. Financial tools which can be used for planning and evaluation is the Cost Volume Profit Analysis. With this tools, it helps the enterpreneur to find the break even point both in rupiahs and units. However, Herlina Craft have not yet use the Cost Volume Profit Analysis. In January 2014, product which has given the greatest profit to the Herlina Craft is Laundry Box. The product gives profit of Rp10 217 404. In February 2014, Herlina Craft is targeting a profit of Rp 15 million. Thus, Herlina Craft must sell its products, with appropriate sales mix, as many as 2 183 units. Strategy that will gives the maximum profit for Herlina Craft is by doing cost efficiency and marketing event.