Analisis Strategi Daya Saing Kelapa Sawit Indonesia di Pasar Internasional

Abstract

The objective of this research is to compare competitiveness of palm oil between Indonesia and Malaysia and to analysis strategy for Indonesia. Based on RSCA analysis, competitiveness of Indonesian for crude palm oil / CPO HS code (151110) from 2001 to 2012 is better than Malaysia. However, for processed palm oil HS code (151190) of Indonesian is not competitive at all. Based on the IFE and EFE analysis, Indonesia is in a strong position. While based on IE analysis, Indonesia is in the second cell that means “grows and builds”. Based on SWOT analysis, Indonesia has some strategies and then these strategies are analyzed by AHP. Based on AHP analysis, competitiveness strategy is most affected by the nature, human resource, and environment factors of Indonesia (0.260). The dominant actor in the competitiveness strategy is palm oil businessmen (0.183). The most goal to be achieved in the implementation of competitiveness strategy is to increase palm oil export (0.314), and the alternative strategy of competitiveness that should be the main priority is to optimizing palm oil plantations (0.286).