Analisis Atribut Produk Yang Mempengaruhi Keputusan Pembelian Varanus Oleh Penggemar Reptil di Bogor dan Sekitarnya

Abstract

Varanus are pledge export commodity in Indonesia, but not really explore by indonesian goverment. Varanus can be exported as a pet a side from exported the meat and skin. Indonesia had most species Varanus compared with any other countries. From 35 species in the world theres 20 species can be found in Indonesia and the quantity are increased. As time goes by a lot species and subspecies founded more in Indonesia. And the objective of this research are: 1) To analyses the purchasing decision of Varanus by reptile lovers. 2) To analyses the attribute of what dominan to push purchase of Varanus in for reptile lovers. Based on research in a procceses purchasing decision in a step to buy Varanus can be known in a introducing purchasing decision, motivation of buy the most dominant are needs of hobby, and the first benefit hope can be used as an entertained media and the level of consumer interactive are feels empty when they have no Varanus. In information research step, main source information and the most affect are internet and friends. The most feck unsure from Varanus advertise are motives of Varanus. Product information can be attention are perfectly phisically, and advertising can focused inVaranus purchasing. In evaluation step alternative, the main factor in Varanus purchase and expectation showed quality indicator of Varanus are motives spesification. On a purchasing decision, consumer refer to choose Varanus are phisically perfect, a place to buy Varanus are from internet, decision situation are planned, and the most buyed Varanus are V.Indicus. In a step of after purchasing behaviour, the attitude after purchasing feels by consumen are satisfied. In factor analyses, result of factor analyses formed 3 (three) factors who affect purchasing desicion Varanus product. First of all consist of variables of price, type, physic, colours, motives, treatment level, and body shape. Second factor consist of locality variables and size. Third factor consist of popularity variables. Variable of price, type, physic, colour, motives, treatment level, and body shape of Varanus are the most dominant variables and push purchasing desicion of Varanus.