Consumption and Preference Survey on Maize Based Food Product in Sub-Urban Area and Production area of Maize : Case Study in Bogor and Bojonegoro

Abstract

Maize is the second most important cereal crop after rice in Indonesia. Despite the statistic data indicated that there is a shifting of national utilization of maize as staple food to be used as animal feed and for food industry, there is still an increase of human consumption of maize based products. A survey has been conducted in Bogor, West Java, as sub-urban area and Bojonegoro, East Java, as maize production area, in order to assess the acceptance and preference of consumers on maize based food product. During the survey, questionnaires have been delivered to 100 respondents. The results indicated that maize based food products are still popular in both areas. However, the frequency of maize consumption in maize production area (Bojonegoro) was higher than that in sub-urban area (Bogor). About 62% of respondents in Bojonegoro consumed maize product-at least once a week, while in Bogor was less. The results also showed that the preferences of respondents are varied. Traditional maize snack was more often eaten by respondents in Bojonegoro, while industrialized processed snack was more often consumed by respondents in Bogor. Traditional recipe, cooked maize with grated coconut, however, was still popular in both areas. Experience and accessibility are likely affect the preference of the respondents