Analisis faktor yang dipentingkan pendengar radio pertanian Ciawi (Kasus pendengar di Desa Ciherang Kecamatan Dramaga)
Analysis of the factors that importance of the listener of Agriculture Radio Ciawi in the case of the Ciherang Village Subdistrict
Abstract
The Mass Media has a major role in disseminating information and entertainment needs of the community. One of the mass media which until now still attractive and utilized a lot of people to get the information was the radio. In the era of multimedia, radio enthusiasts are currently declining. radio have an amazing track record to indonesian . But now his role seems drowned out by the presence of the media, the internet, television and mobile phones. According to MARS Indonesia conducted a survey in the city, namely 8 Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Balikpapan and Palembang contained in "consumer spending Behavior Indonesia 2009" shows the number of radio listeners in total was about 37%. The emergence of a new radio in Indonesia led to intense competition among radio. Each radio vying to create and offer an interesting and superior compared to other radio. Agriculture Radio Ciawi popularly known as RPC is Radio that established under the Ministry of Agriculture of the Republic of Indonesia. RPC is at 95.6 FM and 846 AM. The purpose of this research is: (1) identify the characteristics of listeners, (2) analyze the quality of service attributes are most important in determining listener satisfaction, (3) Analyze factors that affect satisfaction, (4) Formulate the necessary alternative its efforts the satisfaction of listeners. The Data used in this research is the primary and secondary data. Primary Data obtained from field research that has a direct relationship with the problems examined, through the dissemination of the questionnaire, interview and observation. Secondary Data obtained by way of doing studies library (library research) such as books, records or reports of companies, corporate work programme, papers, research reports, the internet and various other resources relevant to research topics as complementary data.. The analysis used in the study include the validity test , reliability test, and analysis of the factors. The results showed the attributes that importance from the listener in determining satisfaction of Agriculture Radio Ciawi (RPC) there are six factors, namely the first factor is called a factor of attention is to give award to faithful listeners RPC (0.819). The second factor is called a factor of excellence is an Agricultural Radio Ciawi broadcast style interesting (0.732). The third factor is called a factor is Agriculture Radio Ciawi has the greeting typical to greet listener (0.748). The fourth factor is called a factor of availability of facilities is the availability line phone (0.832). Then on the fifth factor is called a factor is the Radio signal supporting Agriculture Ciawi was arrested with good quality (no barrier) (0.790). And the sixth Factor called power factor is the name Agriculture Radio station Ciawi easy to be known (0.660). Media massa memiliki peran besar dalam menyebarkan informasi dan hiburan yang dibutuhkan masyarakat. Salah satu media massa yang sampai sekarang tetap menarik dan dimanfaatkan banyak orang untuk mendapatkan informasi adalah radio. Di era multimedia saat ini, peminat radio semakin berkurang. Padahal radio merupakan media yang punya rekam jejak yang menakjubkan. Namun kini perannya seolah tenggelam oleh kehadiran media televisi, internet, hingga telepon selular. Menuurut MARS Indonesia melakukan survei di 8 kota, yaitu Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Balikpapan, dan Palembang yang termuat dalam “Perilaku Belanja Konsumen Indonesia 2009” menunjukkan jumlah pendengar radio secara total masih sekitar 37%. Munculnya radio-radio baru di Indonesia menimbulkan persaingan yang ketat diantara radio. Setiap radio berlomba-lomba menciptakan dan menawarkan program acara yang menarik dan unggul dibandingkan radio lainya. Radio Pertanian Ciawi atau lebih dikenal dengan RPC merupakan salah satu radio pertanian yang menyajikan program-program siaran radio bernuansakan pertanian dan pedesaan. RPC merupakan radio yang didirikan dibawah Departemen Pertanian Republik Indonesia (DEPTAN RI). RPC berada pada frekuensi FM 95,3 dan AM 846.
Collections
- UT - Management [3354]