The Relation Between Of Corporate Social Responsibility Programme Implementation With Corporate Image. A Case Of Temu Mitra Lingkungan 2010 Programme Pt Djarum

Abstract

Corporate must focus on economic, social and environment aspects. So, needed effort to open co-operation relation with local stakeholders from Corporate Social Responsibility (CSR) programme. PR implement CSR programme to reach corporate purpose to build positive corporate image. This research discuss about the relation between of CSR programme implementation take a study about TML (Temu Mitra Lingkungan) 2010 Programme from Djarum Bakti Lingkungan with corporate image. CSR Programme PT Djarum under of Public Affairs PT Djarum that have same function with PR. The objective of this study is to identification impelementation of TML 2010 PT Djarum, to know PT Djarum image and to analyse the relation between TML 2010 programme and PT Djarum image. Based on this research, TML 2010 programme have positive relation with corporate image from build image’s factors are perception, cognition, motivation and attitude. Corporate image that result is positive.