Market Structure and Marketing Efficiency of Beef Cattle in NTT (Case in Kupang Regency)

Abstract

The aims of this research were to: 1) analyze potency of national cattle market to develop cattle in NTT, 2) analyze supply channel management of beef cattle in NTT and its efficiency, and 3) provide local government’s role to develop cattle farm. Primary data based on questioners collected from farmers, trader, and companies. Secondary data collected from legal documents and publications. Potential and marketing opportunities analysis based on propensity models. Cattle market distribution channels were analyzed on scheme of marketing channels were carried out from farmers and traders. Marketing efficiency was analyzed by calculation of cost, and analysis of marketing margin. The research result indicated that, 1) beef cattle in NTT is a tradable commodity, and is the fifth position nationally, 2) beef cattle marketing in NTT is efficient in terms of the price. 3) Local government policy worked to optimize the beef cattle farm in order to optimize the livestock potency for society prosperity, domestic earnings, economic growth and change of economy structure and its sustainability.