Revitalisasi Radio Pertanian Ciawi (RPC) sebagai Pusat Informasi Pembangunan Pertanian

Abstract

Information Center for Rural Development (Pusat informasi pembangunan perdesaan-PIPP) is one of the institutions for developing the network collaboration with government institutions, private, and Non Government Organizations related in rural and agricultural development. PIPP is expected to develop the social networking within target audiences, especially for productive message intentions enforcement. It is such as appropriate knowledge information that has been translated from science institutions source. As a radio broadcasting that focusing on educated information services for communities, farmers especially, Radio Pertanian Ciawi (RPC) that was developed by Agricultural Management and Leadership Training Center, Indonesian Agency for Human Resource Development, Ministry of Agricultural (Pusat Pelatihan Manajemen dan Kepemimpinan Pertanian, Badan SDM, Deptan) is not pure as a commercial radio broadcasting. RPC revitalization is needed for facing the RPC development as an ideal PIPP and multifunctional for supporting the each aspects of agribusiness chain. This revitalization activities are: a) Proposing the RPC as a leader or information source of improving the human resource development of farmers community and radio broadcast legality application (Ijin Siaran Radio – ISR) to Dirjen Postel; b) Developing the PIPP-RPC management through organization completion and human resource development professionally; c) Revitalizing the RPC services through: providing information and promoting products, documenting and managing the agricultural information and other related information supporting the agribusiness activities, facilitating the interpersonal approach for information access and technical consultation, and improving the agribusiness player capabilities in supporting the agricultural information access and management both manually and information technology application.