Efektivitas Komunikasi Klinik Agribisnis pada Prima Tani

Abstract

The objectives of this research are: (1) to understand the communication process in Agribusiness Clinic’s service, (2) to analyze the level of Agribusiness Clinic communication effectiveness, (3) to analyze relationship between characteristics factors, farmer’s perception about field extension agent with communication process in Agribusiness Clinic’s service and (4) to analyze relationship between characteristics factors, farmer’s perception about field extension agent and communication process in Agribusiness Clinic’s service with Agribusiness Clinic communication effectiveness. This research designed as the description correlation for 70 farmers. Data was analyzed by rank Spearman statistical test. The research results showed: (1) the communication process in Agribusiness Clinic’s service consists of consultancy/service, discussion, technical construction, printed media and location in farmer’s good perception, (2) communication in Agribusiness Clinic is effective because can be transmitted relevant information and satisfying members, (3) some individual characteristics have a significant and high significant correlation with effectiveness of communication are: formal education, level of cosmopolite and nonformal education except age negatively. The farmer’s perception about the field extension agent is in good category, only in writing/verbal communication skill and ability to send information in enough category and generally farmer’s perception about the field extension agent is in high correlation with Agribusiness Clinic’s service, and (4) the formal education has a significant correlation with the level of transmission relevant information, the nonformal education and level of cosmopolite show a high significant correlation with satisfying member, except the age shows negatively with Agribusiness communication effectiveness. The farmer’s perception about the field extension agent in writing/verbal communication skill and usage accuracy media of communication has a high correlation each in satisfying members. Agribusiness Clinic’s Service is in good category only on printed media has a significant correlation with level of transmission relevant information and high significant correlation with satisfying members, while the location shows a high significant only with satisfying members. Based on the results of the research that communication with printed media is better than interpersonal communication at Prima Tani in Leuwi Sadeng Sub district, Bogor.