Stra Tegi Peningkatan Mutu Produk Hasil Agroindustri Perikanan Tradisional (Studi Kasus Phpt Muara Angke)

Abstract

This study aimed at identifying the dominant factors that influence the quality of traditional fisheries agroindustry product and formulating the strategy of fisheries agroindustry development. The analysis was based on the secondary data and the factual conditions were obtained from the survey. The Factor Analysis and SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis were applied. From the analysis, it was concluded that there were five dominant factors that influence the quality of traditional fisheries agroindustry products, namely (1) improving of agroindustry infrastructure facilities, (2) developing of knowledge and skills of fishermen, (3) improving of post harvest technology, (4) controlling the fisheries product, and (5) preparing the appropriate place of business.