Pengaruh Teknologi Digital “Locus” dalam Distribusi Produk FMCG terhadap Eco-Efficiency Logistics di PT X Pulogadung

Abstract

Distribusi produk yang tidak efisien berkontribusi terhadap tingginya emisi karbon sektor transportasi, sehingga diperlukan transformasi logistik yang mengintegrasikan efisiensi operasional dan keberlanjutan lingkungan. Teknologi digital seperti platform Locus di PT X Pulogadung merupakan inovasi yang mendorong tercapainya eco-efficiency logistics. Penelitian ini bertujuan untuk menganalisis pengaruh implementasi teknologi digital Locus terhadap efisiensi distribusi dan penurunan emisi karbon pada PT X Pulogadung. Penelitian menggunakan pendekatan kuantitatif dengan metode regresi data panel. Variabel independen terdiri dari tujuh indikator teknologi digital Locus, sedangkan variabel dependen mencakup efisiensi distribusi dan intensitas emisi karbon. Hasil menunjukkan bahwa indikator visibilitas distribusi, sistem perencanaan, dan pelacakan kendaraan berpengaruh signifikan dalam meningkatkan efisiensi dan menurunkan emisi. Temuan ini menegaskan bahwa pemanfaatan teknologi digital secara optimal berperan penting dalam mendukung distribusi produk Fast Moving Consumer Goods (FMCG) yang lebih efisien dan ramah lingkungan.

Inefficient product distribution contributes significantly to high carbon emissions in the transportation sector, necessitating logistics transformation that integrates operational efficiency with environmental sustainability. Digital technologies, such as the Locus platform, represent innovations that are expected to support the achievement of eco-efficiency in logistics. This study aims to analyze the impact of Locus digital technology implementation on distribution efficiency and carbon emission reduction at PT X Pulogadung. A quantitative approach was employed using panel data regression, with seven indicators of Locus as independent variables and distribution efficiency and carbon emission intensity as dependent variables. The results indicate that distribution visibility, planning systems, and vehicle tracking significantly influence the improvement of efficiency and reduction of emissions. These findings highlight the critical role of optimized digital technology in supporting more efficient and environmentally friendly Fast Moving Consumer Goods (FMCG) product distribution.