Analisis Situasi Perdagangan Komoditas Madu Indonesia di Pasar Internasional

Abstract

Indonesia memiliki potensi besar untuk mengembangkan komoditas madu di pasar internasional karena kaya akan sumber daya alam yang dimiliki terutama pada sektor kehutanan. Namun, nilai dan volume ekspor madu Indonesia di pasar internasional dan kontribusi sektor kehutanan terhadap PDB masih sangat rendah. Penelitian ini bertujuan untuk menganalisis struktur pasar, daya saing, posisi perdagangan, serta strategi untuk mengembangkan ekspor madu Indonesia di pasar Internasional. Analisis dilakukan menggunakan metode Herfindahl Index (HI), Concentration Ratio (CR4), Revealed Comparative Advantage (RCA), Export Product Dynamic (EPD), dan Indeks Speliasisasi Perdagangan (ISP). Hasil penelitian menunjukkan bahwa struktur pasar produk madu alami di pasar internasional berbentuk persaingan monopolistik. Komoditas madu alami Indonesia kurang memiliki daya saing yang baik di pasar internasional. Indonesia juga berada pada tahap pengenalan dan cenderung menjadi negara importir. Pemerintah Indonesia maupun pihak terkait perlu menerapkan strategi yang berfokus pada diferensiasi produk, efisiensi produksi, penetrasi dan pertumbuhan pasar, serta produktivitas dan peningkatan kapasitas produksi.

Indonesia has great potential to develop honey commodities in the international market because it is rich in natural resources, especially in the forestry sector. However, the value and volume of Indonesian honey exports in the international market and the forestry sector's contribution to GDP are still very low. This study aims to analyze market structure, competitiveness, trade position, and strategies to develop Indonesian honey exports in the international market. The analysis was carried out using the Herfindahl Index (HI), Concentration Ratio (CR4), Revealed Comparative Advantage (RCA), Export Product Dynamic (EPD), and Trade Specialization Index (ISP) methods. The results of the research show that the market structure of natural honey products in the international market is in the form of monopolistic competition. Indonesia's natural honey commodity lacks competitiveness in the international market. Indonesia is also in the introduction stage and tends to become an importing country. The Indonesian government and related parties need to implement a strategy that focuses on product differentiation, production efficiency, market penetration and growth, as well as productivity and production capacity increases.