Analisis Faktor yang Memengaruhi Niat Masyarakat untuk Membeli Mobil Listrik di Jabodetabek

Abstract

Penggunaan kendaraan bermotor di Indonesia selalu mengalami peningkatan dari tahun ke tahun. Ini menyebabkan pencemaran udara yang semakin tinggi. Penggunaan mobil listrik dinilai dapat mengurangi pencemaran udara. Namun, penggunaan mobil listrik di Indonesia masih mengalami hambatan. Penelitian ini bertujuan untuk menganalisis faktor yang menjadi pengaruh masyarakat untuk membeli mobil listrik di Jabodetabek melalui integrasi TAM dan TPB yang diperluas dengan menambahkan peubah Price Value, Perceived Risk, Environmental Awareness, dan Infrastructure Barrier. Responden pada penelitian ini sebanyak 200 responden. Teknik penarikan sampel dilakukan menggunakan non probability sampling dengan metode purposive sampling. Teknik analisis data yang digunakan adalah analisis deskriptif dan SEM PLS. Hasil dari penelitian ini menunjukkan perceived usefulness dan perceived ease of use memiliki pengaruh positif terhadap attitude. Peubah attitude, peceived behavioral control, dan price value memiliki pengaruh positif terhadap intention to buy electric car, sedangkan subjective norm, perceived risk, environmental awareness, dan infrastructure barier tidak berpengaruh signifikan terhadap intention to buy electric car.

The use of motorized vehicles in Indonesia always increased from year to year. This caused higher air pollution. The use of electric cars was considered to reduce air pollution. However, the use of electric cars in Indonesia still experienced obstacles. This study aimed to analyze the factors that influenced people to buy electric cars in Jabodetabek through the integration of TAM and TPB, which were expanded by adding variables Price Value, Perceived Risk, Environmental Awareness, and Infrastructure Barrier. Respondents in this study were 200 respondents. The sampling technique was carried out using non-probability sampling with purposive sampling method. The data analysis technique used was descriptive analysis and SEM PLS. The results of this study indicated that perceived usefulness and perceived ease of use had a positive influence on attitude. The variables attitude, perceived behavioral control, and price value had a positive influence on the intention to buy electric cars, while subjective norm, perceived risk, environmental awareness, and infrastructure barriers had no significant effect on the intention to buy electric cars.