Evaluasi Program Inkubator Bisnis dalam Rangka Menciptakan Mahasiswa Wirausaha di Indonesia

Abstract

Menciptakan entrepreneur menjadi solusi dalam mengatasi tingkat pengangguran yang tinggi di Indonesia. Bright Cube sebagai salah satu program inkubator kewirausahaan yang diselenggarakan oleh Departemen Manajemen IPB University telah mengintegrasikan seluruh stakeholder dan bagian dari MBKM (Merdeka Belajar-Kampus Merdeka). Tujuan penelitian ini adalah menganalisis implementasi dan mengevaluasi efektivitas dari program Bright Cube batch ke-2. Metode penelitian ini yaitu analisis deskriptif, gap analysis, Return on Training Investment (ROTI), dan diagram SIPOC. Data primer berupa kuesioner dan data sekunder berupa studi literatur. Hasil penelitian menunjukkan bahwa implementasi program telah mengacu indikator kinerja utama MBKM. Pada level reaksi, persepsi peserta tergolong tinggi terhadap program. Pada level pembelajaran telah mencapai unit kompetensi perancangan pemasaran online. Pada level perilaku, peserta berminat menjadi entrepreneur. Pada level hasil, peserta merekomendasikan program. ROTI bernilai positif. Diperlukan perbaikan terkait pendanaan, jadwal program, dan intensitas kegiatan. Dengan begitu program ini telah berjalan dengan efektif.

Creating entrepreneurs is a solution to overcome the high unemployment rate in Indonesia. Bright Cube as one of entrepreneurial incubators, which is organized by the Management Department of IPB University, has integrated all stakeholders and part of MBKM (Merdeka Belajar-Kampus Merdeka). The purpose of this study was to analyze the implementation and evaluate the effectiveness of the 2nd batch of Bright Cube programs. This research method includes a descriptive analysis, gap analysis, Return on Training Investment (ROTI), and SIPOC diagram. Primary data in the form of questionnaires and secondary data in the form of literature studies. The results of the study indicate that the implementation of the program has referred to the main performance indicators of MBKM. At the reaction level, participants' perceptions of the program were high. At the learning level, it has reached the online marketing design competency unit. At the behavioral level, participants are interested in becoming entrepreneurs. At the outcome level, the majority of participants recommended the program. ROTI result is positive. Improvements are needed regarding funding, program schedules, and intensity of activities. Therefore, this program has been running effectively.