Penambahan Fitur Connex sebagai Atribut Community pada Aplikasi Hypepreneur

Abstract

Aplikasi Hypepreneur menawarkan fitur community yang didasarkan pada kebutuhan pengusaha serta calon pengusaha. Agar fitur community dapat berfungsi sesuai manfaat komunitas bisnis, maka perlu diadakan penyesuaian aplikasi berupa penambahan fitur. Penelitian menggunakan metode analisis MoSCoW untuk menganalisis penambahan fitur berdasarkan pandangan tim Hypepreneur serta analisis konjoin untuk menganalisis preferensi konsumen terhadap atribut dalam penambahan fitur pada Hypepreneur. Data yang digunakan berupa data metrik dengan evaluasi rating terhadap kombinasi level dari masing-masing atribut. Penelitian menghasilkan atribut preferensi konsumen yaitu profil komunitas, laman diskusi, team up dan kalender event. Atribut tersebut terintegrasi dalam fitur Connex pada prototype aplikasi Hypepreneur.

The Hyperpreneur application offers community features based on the needs of entrepreneurs as well as potential entrepreneurs. In order for the community feature to function according to the benefits of the business community, it is necessary to make application adjustments in the form of additional features. This study uses the MoSCoW analysis method to analyze the addition of features based on the views of the Hypepreneur team and conjoint analysis to analyze consumer preferences for attributes in adding features to the Hyperpreneur. The data used is in the form of metric data with rating evaluation on the combination of levels of each attribute. Research produces consumer preference attributes, namely community profiles, discussion pages, team ups and event calendars. These attributes are integrated in the Connex feature on the Hyperpreneur application prototype.