Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Perceived Risk terhadap Intention to Reuse ShopeePay pada Masa Pandemi COVID-19

Abstract

World Health Organization telah menganjurkan kebijakan physical distancing untuk mengurangi kontak fisik, termasuk transaksi pembayaran selama masa pandemi COVID-19. Pembayaran digital merupakan salah satu alternatif untuk mengurangi risiko selama masa pandemi COVID-19. Salah satu pembayaran digital teratas selama masa pandemi COVID-19 ialah ShopeePay. Penelitian ini secara garis besar bertujuan untuk menganalisis pengaruh perceived usefulness, perceived ease of use, dan perceived risk terhadap intention to reuse ShopeePay di Jabodetabek. Responden pada penelitian ini sebanyak 492 responden. Teknik penentuan sampel dilakukan menggunakan non probability sampling dengan metode judgmental sampling. Teknik analisis data yang digunakan adalah analisis deskriptif dan SEM PLS. Hasil dari penelitian ini menunjukkan bahwa perceived usefulness, perceived ease of use, dan perceived risk memiliki pengaruh positif signifikan terhadap Intention to Reuse ShopeePay pada masa pandemi COVID-19. Kata kunci : Intention to Reuse, perceived usefulness, perceived ease of use, perceived risk, shopeepay

World Health Organization has recommended a physical distancing policy to reduce physical contact, including payment transactions during the COVID-19 pandemic. Digital payments are an alternative to reduce risk during the COVID-19 pandemic. One of the top digital payments during the COVID-19 pandemic was ShopeePay. This study broadly aims to analyze the effect of perceived usefulness, perceived ease of use, and perceived risk on the Intention to Reuse ShopeePay in Jabodetabek. Respondents in this study were 492 respondents. The sampling technique was carried out using non probability sampling with judgmental sampling method. The data analysis technique used is descriptive analysis and SEM PLS. The results of this study indicate that perceived usefulness, perceived ease of use, and perceived risk have a significant positive effect on ShopeePay's Intention to Reuse during the COVID-19 pandemic. Keywords: Intention to Reuse, perceived usefulness, perceived ease of use, perceived risk, shopeepay