Research is Communication Network Analysis of Aloe vera’s Farmer in the Central Agribusiness Area in Pontianak

Abstract

The objectives of the research were: (1) to explain the diversity of communication network structure, (2) to explain the correlation between internal and external factors of communication and communication network, (3) to explain the correlation between communication network and farmers marketing behavior, (4) to explain the correlation between internal and external factors of communication and farmers marketing behavior. The respondents in the research was all of Aloe vera’s farmers, i, e., 67 person. The result of the research indicated that there were 7 (seven) respondents as stars, 4 (four) respondents as bridges, 2 (two) respondents as liaisons and 2 (two) respondents as isolates. There were 7 (seven) cliques in the system in which 5 (five) clique s take forms as radials or stars, 1 (one) clique as a circle form and 1 (one) clique takes form as all chanells. The research also indicated that there was correlation between internal and external factors and network communication; correlation between communication network and farmers marketing behavior; and correlation internal and external factors and farmers marketing behavior.