Please use this identifier to cite or link to this item:
http://repository.ipb.ac.id/handle/123456789/81666
Title: | Analisis Klaim Iklan dan Label pada Produk Pangan |
Other Titles: | An Analysis of Food Product Advertising Claim and Labels |
Authors: | Moniharapon, Erynola Sumarwan, Ujang |
Issue Date: | 2-Dec-1999 |
Publisher: | Media Gizi dan Keluarga |
Abstract: | The purpose of this study was to examine the characteristicsof advertising claim and labels in food product and to evaluate the truth of food claim advertised in some magazines. Content analysis was used as a method of the study. Printed Advertisement of food product in three magazines (Kartini, Femina, Ayahbunda) published between June-Nov’1997 were analysed. There were 84 different food item and 77 food brands advertised in the three magazines during that period. Food claim evaluation was refrred to (a) The Nutrition Labeling and Education Act (NLEA,1994), (b) Undang-undang Pangan No. 7 Tahun 1996, (c) Pedoman Umum Label dan Periklanan Makanan, and (d) Tata Krama dan Tata Cara Periklanan Indonesia. The results of the study showed that most of food advertisements presented nutrition and health related claims. It was also found that some advertisements were deceptive. |
URI: | http://repository.ipb.ac.id/handle/123456789/81666 |
ISSN: | 0216-9363 |
Appears in Collections: | Published By Media |
Files in This Item:
File | Size | Format | |
---|---|---|---|
020 1999 UJANG SUMARWAN ADVERTISING CLAIM LABEL FOOD PRODUCT.pdf | 5.27 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.