Please use this identifier to cite or link to this item:
http://repository.ipb.ac.id/handle/123456789/76692
Title: | Modelling Consumer Empowerment Level |
Other Titles: | Economic Journal of Emerging Markets |
Authors: | Simanjuntak, Megawati Amanah, Siti Puspitawati, Herien Asngari, Pang |
Issue Date: | Oct-2013 |
Publisher: | Center fot Economics Studies Faculty of Economics, Universitas Islam Indonesia |
Series/Report no.: | Vol. 5;2 |
Abstract: | This study aimed to analyze the effect of socioeconomic characteristics, consumer reference group, and the intensity of having consumer education on consumer empowerment among the residents of urban and rural area in Bogor. Better socio-economic characteristics were associated with better consumer empowerment, i.e. more the subjects were more skillful, more to acknowledge their rights, and more assertive. Reference group had no direct effect on the consumer empowerment, but indirectly affected it through its consumer educational aspect. The intensity of consumer education was found to improve the consumer empowerment. All results applied to both in rural and urban areas. |
URI: | http://repository.ipb.ac.id/handle/123456789/76692 |
ISSN: | 2086-3128 |
Appears in Collections: | Family and Consumer Sciences |
Files in This Item:
File | Size | Format | |
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EJEM_Megawati Simanjuntak_Modelling Consumer Empowerment Level.pdf | 466.73 kB | Adobe PDF | View/Open |
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