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Title: | Analisis Sikap Konsumen dan Sensitivitas Harga Terhadap Jeruk Nama NIM. Medan dan Jeruk Mandarin di Y ogya Bogor Junction |
Authors: | Sarianti, Tintin Monica, Regina Elsa |
Issue Date: | 2015 |
Abstract: | Orange is one of fruits that have a lot of varieties in Indonesia. Free trade system make the Government cannot do much to tackle increase import oranges. The inclusion of orange mandarin to Indonesia made the consumers have a choice between consuming medan orange or mandarin orange. The methods used in this research is a descriptive analysis, multiatribut fishbein, and price sensitivity. The majority consumers of orange are woman, married, bachelor, age ≥ 36 years, worked as housewife and have income Rp 2 600 000 – Rp 5 000 000. Based on fishbein analysis, respondent prefer attribute on an mandarin orange. Range price of medan oranges is Rp 36 000 – Rp 45 000. Range price of mandarin orange is Rp 33 000 – Rp 47 500 |
URI: | http://repository.ipb.ac.id/handle/123456789/75990 |
Appears in Collections: | UT - Agribusiness |
Files in This Item:
File | Description | Size | Format | |
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H15rem.pdf Restricted Access | full text | 1.22 MB | Adobe PDF | View/Open |
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