^aAnalisis Strategi Promosi Perusahaan PT. Hadji Kalla Toyota Cabang Urip Sumoharjo Makassar

Abstract

PT Hadji Kalla Toyota Branch Urip Sumoharjo Maskassar as one of the authorized dealers of Toyota needs to arrange appropriate promotional strategies to achieve company goals. The purpose of this study was to; 1) Identify the activities of promotion program conducted by PT Hadji Kalla Toyota in promoting their products; 2) Arrange the factors influency the promotion of PT. Hadji Kalla Toyota; and 3) Arrange alternative promotional strategies as an input that is expected to provide benefits for the company. The method used is the Analytical Hierarchy Process (AHP) with the help of Expert Choice software and Microsoft Excel. The results showed that the most influential factor in the company's promotional strategy is a form of promotion according to the company STP (0.408), the most influential actors is the Branch Head (0.469), the goal to be achieved is to increase sales growth (0.439), as well as the promotion of alternative strategies to do the company is doing promotional activities be set up/create a showroom, as well as show booth that located in the bustling area of visitors/customers (0.295).