Please use this identifier to cite or link to this item: http://repository.ipb.ac.id/handle/123456789/72148
Full metadata record
DC FieldValueLanguage
dc.contributor.advisorPurwono, Joko
dc.contributor.authorLuthfi, Abdul
dc.date.accessioned2014-12-18T04:25:53Z
dc.date.available2014-12-18T04:25:53Z
dc.date.issued2014
dc.identifier.urihttp://repository.ipb.ac.id/handle/123456789/72148
dc.description.abstractBeras varietas Kuriak Kususik adalah salah satu komoditi pangan unggulan di Kabupaten Agam yang memilki nilai ekonomis. Tujuan penelitian ini terdiri dari: 1) mengidentifikasi lembaga, saluran, dan fungsi tataniaga beras kuriak kusuik, 2) mengidentifikasi struktur dan perilaku pasar tataniaga beras kuriak kusuik, dan 3) menganalisis efisiensi saluran tataniaga berdasarkan indikator marjin tataniaga, farmer`s share dan rasio keuntungan terhadap biaya. Pengamatan dilakukan dengan cara observasi dan wawancara menggunakan metode snowball sampling dengan empat puluh orang responden petani dan lima belas responden pedagang. Penelitian ini menggunakan analisis kualitatif dan kuantitatif. Hasil penelitian ini menunjukkan adanya delapan saluran tataniaga beras Kuriak Kusuik yang dikelompokkan menjadi dua, pertama kelompok saluran yang petaninya menjual hasil panen berupa gabah dan kedua petani yang menjual hasil panen berupa beras. Pada kelompok saluran pertama, saluran yang relatif lebih efisien yaitu saluran IV yang melibatkan petani dan pedagang pengumpul. Pada kelompok saluran kedua, saluran yang relatif lebih efisien yaitu saluran VII yang melibatkan petani dan pedagang pengecer lokal.en
dc.description.abstractKuriak Kususik rice variety is one of the primary commodities in Agam Regency that has economic value. This research is aimed to: 1) identify the institutions, functions and marketing channels, 2) identify the market`s structures and conducts, and 3) analyze the marketing channels’ efficiency of Kuriak Kusuik rice based on certain indicators such as marketing margin, farmer’s share, and revenue per cost ratio. Observations and interviews were conducted to 40 farmers and 15 merchant middlemen as respondents, using the snowball sampling method. Quantitative and qualitative analysis were both used in this research where the quantitative one was used to analyse marketing margin, farmer’s share, and revenue per cost ratio. The result showed that totally there were 8 marketing channels of Kuriak Kusuik rice, which could be divided to 2 types of marketing channels based on their final product: first, the farmers that sell their product in unhulled paddy form and second, in rice form. At the first type of marketing channel, the relative efficient channel is the fourth channel that involved the farmers and the middlemen. On the other hand, the relative efficient channel in the second type is the seventh channel that involved farmers and local retailers.en
dc.language.isoid
dc.publisherBogor Agricultural University
dc.titleAnalisis tataniaga beras varietas kuriak kusuik di kabupaten agam provinsi Sumatera Baraten
dc.title.alternativeKuriak kususik rice variety marketing analysis in agam regency Sumatera Barat provinceen
dc.typeUndergraduate Thesisen
dc.subject.keywordPemasaranen
dc.subject.keywordberasen
dc.subject.keywordefisiensien
Appears in Collections:UT - Agribusiness

Files in This Item:
File Description SizeFormat 
H14alu.pdf
  Restricted Access
Full Text1.26 MBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.