Analisis Efisiensi Rantai Pasokan Cabai Merah Keriting Kota Bogor

Abstract

Red chili is one of the priorities of Indonesian agricultural commodities. Red chili-based industrial development has a high prospect. The research will focus on the analysis of the liniers members of the supply chain in Bogor red chili from the wholesaler to the end consumer. Besides analyzing the secondary members are involved in the supply chain of red chili. This research will also analyze the supply chain of red chili outside the city of Bogor to the wholesaler to be distributed to consumers. Supply chain efficiency can be measured by the efficiency of the marketing approach. marketing efficiency value can be an advantage to the marketing margin calculations. Marketing margin has been calculated from the overall marketing channel marketing margins are expected to know the highest to the lowest. The most efficient supply channels which supply channel 1 (Author- wholesalers Kemang-Retailers Warung Jambu-consumert). Supply channel 1 has a low operating cost allocations compared to seven other operational channels Rp. 2436.00 - and a profit of Rp. 2564.00 - so the marketing margin of Rp. 5000.00 -.