Jaringan Komunikasi Informasi Harga dan Pemasaran Sayur

Abstract

Farmers need an adequate and trusted information in order to increase vegetable marketing. For fulfilling their information requirement, farmers establish a communication network among them. The purposes of this research were (1) to describe the communication network in price information and vegetable marketing among farmers (2) to analyze the relationship between personal characteristics of farmer and the communication network in price information and vegetable marketing. All members of Tani Jaya Farmer-Group, 21 farmers were taken as sample by using sampling intact system. This research resulted several outputs i.e: (1) communication network about vegetable price information was interlocking personal network and communication network about vegetable selling was radial personal network (2) there was significant relationship between arable land area, side job in addition to farming with local and global centrality of communication network about vegetable price information. There was also significant relationship between arable land area with global centrality of communication network about vegetable selling.