Nilai dan Tipe Konsumen Rumah Tangga Kaitannya dengan Perilaku pembelian Produk Makanan Kemasan di Wilayah Perkotaan dan Perdesaan Bogor

Abstract

Many producers have produced packaging food products because technological advances of food and packaging. The purpose of this study was to analize the effect of values and type of households on food packaging products purchase behavior in Bogors’ rural and urban area. The design of study was cross sectional. The sample of this study was 80 households who consume food packaging product with complete family and choosen by simple random sampling in Bogors’ rural and urban area. The result of this study showed that households’ values, type and purchasing behavior on food packaging product in urban area were better than in rural area. Moreover, there was a relationship between values and type of consumer with purchasing behavior of food packaging products. Factor which effect type of consumer were housewife education and family expenditure. Factors which effect consumer behavior were age, housewife education, size of families, and families income.