Analisis Sistem Tataniaga Mentimun di Desa Laladon, Kecamatan Ciomas, Kabupaten Bogor

Abstract

Cucumber is one of the prime commodities in Indonesia. The fluctuating price of cucumber and high marketing margin between received price by farmers and price which is paid by consumers make the received farmer's share by farmers is relatively small. The purpose of this research is to identify the channels and marketing functions, market structure and conduct of marketing institutions, and to analyze the efficiency of marketing channels of cucumber based on marketing marjin, farmer's share, and the ratio of benefits to costs. The data were collected by observation and interview to farmers in Laladon village, Subdistrick Ciomas, Bogor Regency. The result of research stated that there were three marketing channels formed with different functions, different institutions, and different market structure on every channel. The analysis of the marketing efficiency concluded that marketing channel III is the most efficient channel because it has the lowest marketing marjin, highest farmer's share, and highest ratio of benefits to costs.