Please use this identifier to cite or link to this item:
http://repository.ipb.ac.id/handle/123456789/66311
Title: | Efektivitas Komunikasi Pemasaran Kredit Perbankan Bank Rakyat Indonesia Unit Desa Cikedung, Kecamatan Cikedung, Kabupaten Indramayu |
Authors: | Purnaningsih, Ninuk Wanarijki, Oki |
Keywords: | Bogor Agricultural University (IPB) effectiveness of marketing communication strategy of marketing communication of banking credit marketing communication |
Issue Date: | 2013 |
Abstract: | Marketing communication is a process of conveying a message to the public about products offered and the goal is the public know the information about the products. The purpose of this study is to analyze the factors that affect the strategy of marketing communication BRI banking credit and the effectiveness of marketing communication at Bank BRI Unit Desa Cikedung. The results of this study is the strategy of marketing communication BRI banking credit is influence by the external factors of debtor that is, the frequency of other bank promotion and the frequency of credit loan on the other bank. The effectiveness of marketing communication at Bank BRI Unit Desa Cikedung is influence by strategy of marketing communication, that is the value of ANSVA message plan and the frequency of receipt marketing communication mix. |
URI: | http://repository.ipb.ac.id/handle/123456789/66311 |
Appears in Collections: | UT - Communication and Community Development |
Files in This Item:
File | Size | Format | |
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I13owa.pdf Restricted Access | 1.69 MB | Adobe PDF | View/Open |
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