Analisis Hubungan Strategi Komunikasi Pemasaran dengan Tingkat Pendapatan Homestay di Pulau Pramuka Kepulauan Seribu

Abstract

The research, entitled Analysis of Relationship Marketing Communication Strategies by Income Level homestay at Pramuka Island to analyze the relationship between the characteristics of a homestay with income levels and relationship marketing communication strategies with the income level. The approach used in this study supported the quantitative approach with a qualitative approach. Retrieval of data using survey methods and statistical data analysis using the Spearman Rank test to determine the correlation between variables of marketing communication strategies with the income level of homestay. Spearman Rank test results using SPSS 17.0 showed that the characteristics of homestay does not have a significant relationship with the level of income and marketing communication strategies have a significant relationship with income level.