The Segmentation of Garuda Frequent Flyer

Please use this identifier to cite or link to this item: http://repository.ipb.ac.id/handle/123456789/65218

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DC Field	Value	Language
dc.contributor.advisor	Saefuddin, Asep
dc.contributor.advisor	Kristiani, Enny
dc.contributor.author	Yani, Devi Fitri
dc.date.accessioned	2013-08-30T03:58:19Z
dc.date.available	2013-08-30T03:58:19Z
dc.date.issued	2013
dc.identifier.uri	http://repository.ipb.ac.id/handle/123456789/65218
dc.description.abstract	Airline loyalty program such as frequent flyer program, is a marketing strategy used by airline industries to maximize their profit and to satisfy their loyal customers. Garuda Frequent Flyer is a program presented by Garuda Indonesia as an appreciation to their loyal customers. The model is created to segment customers based on key airline industry drivers such as yield, frequency, product, distance and activity pattern. RFM analysis is used to score individuals based on Recency, Frequency and Monetary using Principal Component Analysis. This score is used to segment customers using k-means algorithm to interpret Garuda Frequent Flyer member purchasing behavior which is important for marketing strategy.	en
dc.subject	Bogor Agricultural University (IPB)	en
dc.subject	RFM analysis	en
dc.subject	principal component analysis	en
dc.subject	marketing strategy	en
dc.subject	k-means clustering	en
dc.subject	frequent flyer program	en
dc.title	The Segmentation of Garuda Frequent Flyer	en
Appears in Collections:	UT - Statistics and Data Sciences

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