Please use this identifier to cite or link to this item:
http://repository.ipb.ac.id/handle/123456789/63174
Title: | Efektivitas Iklan Layanan Masyarakat Keluarga Berencana Versi Shireen Sungkar dan Teuku Wisnu pada Remaja di Desa Ciomas, Bogor |
Authors: | Riyanto, Sutisna Pridatika, Tiara |
Keywords: | Bogor Agricultural University (IPB) teenager family planning public service ads effectiveness |
Issue Date: | 2013 |
Abstract: | This study aimed to assess the effectiveness of public service ads, analyzed the exposure and the factors that drive it, correlation between exposure and the effectiveness of public service ads, as well as the level of disruption and communication barrier and its relation with the effectiveness of public service ads. The research sample was adolescents in RW 06 and 07 Ciomas village who had seen the ads and be willing to be the respondents. The results showed that the audience had low level of exposure. Individual characteristics correlates with the exposure at the gender variable whereas sociological characteristics are not correlates. The effectiveness of public service ads are high on cognitive, affective, and conative aspects. Audiences’ exposure correlates with the effectiveness of public service ads at affective, conative, and total effectivity aspects. The disruption and communication barriers are both low at semantic interference and cultural barriers aspects, and correlates with the effectiveness of public service ads. Semantic interference correlates with cognitive, affective, conatif, and total effectivity aspects whereas the cultural barrier correlates with the affective aspects. |
URI: | http://repository.ipb.ac.id/handle/123456789/63174 |
Appears in Collections: | UT - Communication and Community Development |
Files in This Item:
File | Description | Size | Format | |
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I13tpr.pdf Restricted Access | full text | 2.54 MB | Adobe PDF | View/Open |
Abstract.pdf Restricted Access | Abstract | 349.04 kB | Adobe PDF | View/Open |
BAB I Pendahuluan.pdf Restricted Access | BAB I | 365.9 kB | Adobe PDF | View/Open |
BAB II Tinjauan Pustaka.pdf Restricted Access | BAB II | 496.77 kB | Adobe PDF | View/Open |
BAB III Metode.pdf Restricted Access | BAB III | 572.4 kB | Adobe PDF | View/Open |
BAB IV Gambaran Umum.pdf Restricted Access | BAB IV | 464.17 kB | Adobe PDF | View/Open |
BAB V Keterdedahan Iklan Layanan Masyarakat Keluarga Berencana Versi Shireen Sungkar dan Teuku Wisnu.pdf Restricted Access | BAB V | 728.22 kB | Adobe PDF | View/Open |
BAB VI Efektivitas Iklan Layanan Masyarakat Keluarga Berencana Versi Shireen Sungkar dan Teuku Wisnu.pdf Restricted Access | BAB VI | 581.23 kB | Adobe PDF | View/Open |
BAB VII Gangguan dan Rintangan Komunikasi.pdf Restricted Access | BAB VII | 547.88 kB | Adobe PDF | View/Open |
BAB VIII Simpulan dan Saran.pdf Restricted Access | BAB VIII | 285.63 kB | Adobe PDF | View/Open |
Cover.pdf Restricted Access | Cover | 280.26 kB | Adobe PDF | View/Open |
Daftar Pustaka.pdf Restricted Access | Daftar Pustaka | 362.18 kB | Adobe PDF | View/Open |
Lampiran.pdf Restricted Access | Lampiran | 1.24 MB | Adobe PDF | View/Open |
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