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DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Purnaningsih, Ninuk | |
dc.contributor.author | Agustina, Lidya | |
dc.date.accessioned | 2013-05-02T06:13:03Z | |
dc.date.available | 2013-05-02T06:13:03Z | |
dc.date.issued | 2013 | |
dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/63150 | |
dc.description.abstract | Marketing communication is an attempt to convey the message to the public, especially to the consumer, about the existence of the product in the market. The purpose of this study is to analyze the factors that affect marketing communications. This study also aims to identify the characteristics of visitors and the implementation which done by the company. In this study the business units studied were Serambi Botani, Gandaria City Mall. Serambi Botani is one of business unit under the supervision of the Direktorat Bisnis dan Kewirausahaan Institut Pertanian Bogor (DITBK IPB) that sells processed agricultural products. The results of this study demonstrate the influence of the characteristics of marketing communications to the effectiveness of marketing communications, precisely on affective and conative aspects. Cognitive aspect is not affected by the characteristics of the visitors, the characteristics of marketing communications, nor the level of visitor’s exposure. | en |
dc.subject | Bogor Agricultural University (IPB) | en |
dc.subject | processed agricultural products. | en |
dc.subject | marketing communication | en |
dc.subject | effectiveness | en |
dc.title | Efektivitas Komunikasi Pemasaran Produk Olahan Pertanian Institut Pertanian Bogor di Serambi Botani, Mal Gandaria City | en |
Appears in Collections: | UT - Communication and Community Development |
Files in This Item:
File | Description | Size | Format | |
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I13lag.pdf Restricted Access | full text | 2.06 MB | Adobe PDF | View/Open |
BAB I Pendahuluan.pdf Restricted Access | BAB I | 361.49 kB | Adobe PDF | View/Open |
BAB II Pendekatan Teoretis.pdf Restricted Access | BAB II | 432.94 kB | Adobe PDF | View/Open |
Abstract.pdf Restricted Access | Abstract | 355.73 kB | Adobe PDF | View/Open |
BAB III Pendekatan Lapang.pdf Restricted Access | BAB III | 298.84 kB | Adobe PDF | View/Open |
BAB IV Profil Desa Cihideung Ilir.pdf Restricted Access | BAB IV | 405.31 kB | Adobe PDF | View/Open |
BAB V Karakteristik Responden.pdf Restricted Access | BAB V | 397.13 kB | Adobe PDF | View/Open |
BAB VI Hubungan Antar Generasi.pdf Restricted Access | BAB VI | 334.2 kB | Adobe PDF | View/Open |
BAB VII Simpulan dan Saran.pdf Restricted Access | BAB VII | 279.55 kB | Adobe PDF | View/Open |
Cover.pdf Restricted Access | Cover | 278.93 kB | Adobe PDF | View/Open |
Daftar Pustaka.pdf Restricted Access | Daftar Pustaka | 367.06 kB | Adobe PDF | View/Open |
Lampiran.pdf Restricted Access | Lampiran | 667.04 kB | Adobe PDF | View/Open |
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