Efektivitas Cyber Extension Sebagai Media Komunikasi dalam Diseminasi Teknologi Pertanian

Abstract

Cyber extension is a communication mechanism of agricultural innovation by using new communication media that integrate information and communication technology in agricultural development. The objectives of the research are: (1) to analyze individual characteristics correlation with effectiveness communication media cyber extension; (2) to analyze accessibility correlation with effectiveness communication media cyber extension; and (3) to analyze individual characteristics correlation with accessibility communication media cyber extension. This study was approached by using quantitative method supported by qualitative data. Result of research showed that not all individual characteristic variable correlation with effectiveness. That not all variables correlations accessibility with the effectiveness. Other results showed formal education level correlation with perception of relative advantage level communication media cyber extensions.