Efektivitas Iklan Layanan Masyarakat “Ayo Jadi Wirausaha” Dalam Meningkatkan Pengetahuan Dan Sikap Wirausaha, (Kasus Kelurahan Cibadak Kecamatan Tanah Kota Bogor Provinsi Jawa Barat)

Please use this identifier to cite or link to this item: http://repository.ipb.ac.id/handle/123456789/59032

Title:	Efektivitas Iklan Layanan Masyarakat “Ayo Jadi Wirausaha” Dalam Meningkatkan Pengetahuan Dan Sikap Wirausaha, (Kasus Kelurahan Cibadak Kecamatan Tanah Kota Bogor Provinsi Jawa Barat)
Authors:	Purnaningsih, Ninuk Dewi, Lia Yulistiana
Keywords:	Bogor Agricultural University (IPB) public advertisement effectiveness
Issue Date:	2012
Abstract:	This research is aimed to: (1) know degree the exposure of the audience of public service advertisement. (2) analyze characteristics individual that correlated with exposure of public service advertisement. (3) analyze the exposure of the audience that correlated with the effectiveness of public service advertisement. (4) analyze the characteristics advertisement that correlated with effectiveness of public service advertisement. This research method used experimental methods, involving 35 respondents. The results of pre test and post test showed that the public advertisements are effective in improving knowledge and attitudes of respondents about entrepreneurship.
URI:	http://repository.ipb.ac.id/handle/123456789/59032
Appears in Collections:	UT - Communication and Community Development

Files in This Item:

File	Description	Size	Format
Abstract.pdf Restricted Access	Abstract	430.17 kB	Adobe PDF	View/Open
BAB I Pendahuluan.pdf Restricted Access	BAB I	441.77 kB	Adobe PDF	View/Open
BAB II Pendekatan Teoritis.pdf Restricted Access	BAB II	493.58 kB	Adobe PDF	View/Open
BAB III Pendekatan Lapangan.pdf Restricted Access	BAB III	421.84 kB	Adobe PDF	View/Open
BAB IV Gambaran Umum Lokasi Penelitian.pdf Restricted Access	BAB IV	595.24 kB	Adobe PDF	View/Open
BAB IX Kesimpulan dan Saran.pdf Restricted Access	BAB IX	379.31 kB	Adobe PDF	View/Open
BAB V Gambaran Umum Responden.pdf Restricted Access	BAB V	706.87 kB	Adobe PDF	View/Open
BAB VI Hubungan Antara Karakteristik ....pdf Restricted Access	BAB VI	439.13 kB	Adobe PDF	View/Open
BAB VII Hubungan Tingkat Keterdedahan ....pdf Restricted Access	BAB VII	462.98 kB	Adobe PDF	View/Open
BAB VIII Hubungan Karakteristik Iklan ....pdf Restricted Access	BAB VIII	554.36 kB	Adobe PDF	View/Open
Cover.pdf Restricted Access	Cover	435.79 kB	Adobe PDF	View/Open
Daftar Pustaka.pdf Restricted Access	Daftar Pustaka	419.76 kB	Adobe PDF	View/Open
I12lyd.pdf Restricted Access	full text	2.47 MB	Adobe PDF	View/Open
Lampiran.pdf Restricted Access	Lampiran	1.57 MB	Adobe PDF	View/Open

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