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http://repository.ipb.ac.id/handle/123456789/57946| Title: | Persepsi dan Sikap lbu terhadap K1aim Gizi dalam Iklan Susu Formula Anak Usia Prasekolah dan Hubungannya dengan Keputusan Pembelian. |
| Authors: | Sumarwan, Ujang Nooryiliati, Lirik Hidayat, Inna Kurnia |
| Keywords: | Bogor Agricultural University (IPB) |
| Issue Date: | 2007 |
| Publisher: | IPB (Bogor Agricultural University) |
| Abstract: | Penelitian ini secara umum bertujuan untuk mengetahui persepsi dan sikap ibu terhadap klaim dan informasi dalam iklan susu formula anak usia prasekolah dan hubungannya terhadap keputusan pembelian. Tujuan khususnya adalah: (1) mengidenlifikasi dan menganalisis kategori klaim iklan berbagai merek susu formula, (2) menganalisis motivasi pembelian susu formula, (3) menganalisis persepsi dan sikap contoh terhadap klaim gizi iklan susu formula serta sikap terhadap merek susu formula, (4) menganalisis keputusan pembelian susu formula, (5) menganalisis faktor-faktor yang berhubungan dengan persepsi dan sikap contoh terhadap klaim gizi iklan susu formula serta keputusan pembelian susu formula. |
| URI: | http://repository.ipb.ac.id/handle/123456789/57946 |
| Appears in Collections: | UT - Family and Consumer Sciences |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| A07ikh.pdf Restricted Access | Full Text | 4.68 MB | Adobe PDF | View/Open |
| BAB I PENDAHULUAN.pdf Restricted Access | BAB I | 666.95 kB | Adobe PDF | View/Open |
| BAB II TINJAUAN PUSTAKA.pdf Restricted Access | BAB II | 904.01 kB | Adobe PDF | View/Open |
| BAB III KERANGKA PEMIKIRAN.pdf Restricted Access | BAB III | 587.87 kB | Adobe PDF | View/Open |
| BAB IV METODE PENELITIAN.pdf Restricted Access | BAB IV | 835.32 kB | Adobe PDF | View/Open |
| BAB V HASIL DAN PEMBAHASAN.pdf Restricted Access | BAB V | 1.69 MB | Adobe PDF | View/Open |
| BAB VI KESIMPULAN DAN SARAN.pdf Restricted Access | BAB VI | 626.66 kB | Adobe PDF | View/Open |
| COVER.pdf Restricted Access | Cover | 554.78 kB | Adobe PDF | View/Open |
| DAFTAR PUSTAKA.pdf Restricted Access | Daftar Pustaka | 640.1 kB | Adobe PDF | View/Open |
| LAMPIRAN.pdf Restricted Access | Lampiran | 2.46 MB | Adobe PDF | View/Open |
| RINGKASAN.pdf Restricted Access | Abstract | 665.83 kB | Adobe PDF | View/Open |
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