The Perception of Beef Cattle’s Farmers on Implementation of Artificial Insemination in Three Central Areas of Beef Cattle in Indonesia

Abstract

The general objective of the research is to describe and analyze implementation of adopted artificial insemination (AI) innovation on slaughter cattle’s farmers. Specifically, is to describe and analyze the perception of slaughter cattle’s farmers on AI. The locations of the research are Geger District of Bangkalan Regency and Mantup District of Lamongan Regency in East Java Province and Penebel District of Tabanan Regency in Bali Province. This research was designed as a correlation descriptive survey by both quantitative and qualitative approach. The number of sample is 240 respondents -who are the acceptors of AI- and by approach of purposive sampling method. Data collection was completed with questionnaires, interview and field observation. Kruskal-Wallis Test and U Mann-Whitney Test were applied to analyze the data sample. The result of the research showed that the perception of the farmers on most of AI’s aspects are significantly different among locations of the research, with the exception of the phenotype (physical appearance) of breed cattle and the artificial insemination services by inseminators. To be suggested that socialization or extension on AI should be conducted by different approaches to fit the characteristic of internal and external and AI’s perception of the farmers.