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http://repository.ipb.ac.id/handle/123456789/52358
Title: | Analisis Model Sikap: Hubungan Persepsi, Afektif, dan Preferensi terhadap Minat Beli Pakaian Batik An Analysis of Attitude Model: Relationships among Perception, Affective, Preference, and Intention to Buy Batik Clothing. |
Authors: | Sumarwan,Ujang Retnaningsih Supriatna, Metha Djuwita |
Keywords: | batik cloth attitude perception affective preferences intention to buy Bogor Agricultural University (IPB) |
Issue Date: | 2011 |
Abstract: | The objectives of the study were to analyze the attitude model of relationships among perception, affective, preference, and intention to buy batik clothing variables. Survey method of cross sectional design was employed by selecting 350 undergraduate students of Bogor Agricultural University as respondents. Pearson correlation test was used to analyze the relationships among perception, affective, preference, and intention to buy variables. The Conjoint analysis was utilized to analyze respondents’ preferences toward batik clothing. The results of regression analysis showed that perception was not significant. In influencing intention to buy batik clothing, whereas affective and preference variables significantly affected intention to buy batik clothing. Tujuan dari penelitian ini adalah untuk menganalisis model sikap, terkait dengan hubungan antara variabel persepsi, afektif, preferensi, dan minat beli pakaian batik. Metode survey dari disain cross sectional study ini dilakukan dengan menggunakan 350 mahasiswa Institut Pertanian Bogor sebagai responden. Uji korelasi Pearson digunakan untuk menganalisis hubungan antara variabel persepsi, afektif, preferensi, dan minat beli pakaian batik. Analisis Conjoint digunakan untuk menganalisis preferensi contoh terhadap pakaian batik. Hasil uji regresi menunjukkan bahwa persepsi tidak berpengaruh secara signifikan. Terkait dengan hal yang berpengaruh terhadap minat beli pakaian batik, variabel afektif dan preferensi berpengaruh secara signifikan terhadap minat beli pakaian batik. |
URI: | http://repository.ipb.ac.id/handle/123456789/52358 |
Appears in Collections: | UT - Family and Consumer Sciences |
Files in This Item:
File | Description | Size | Format | |
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I11mds.pdf Restricted Access | Full text | 840.04 kB | Adobe PDF | View/Open |
I11mds_Cover.pdf Restricted Access | Cover | 298.58 kB | Adobe PDF | View/Open |
I11mds_Abstract.pdf Restricted Access | Abstract | 288.46 kB | Adobe PDF | View/Open |
I11mds_BAB I Pendahuluan.pdf Restricted Access | BAB I | 308 kB | Adobe PDF | View/Open |
I11mds_BAB II Tinjauan Pustaka.pdf Restricted Access | BAB II | 340.6 kB | Adobe PDF | View/Open |
I11mds_BAB III Kerangka Pemikiran.pdf Restricted Access | BAB III | 300.56 kB | Adobe PDF | View/Open |
I11mds_BAB IV Metodologi Penelitian.pdf Restricted Access | BAB IV | 394.94 kB | Adobe PDF | View/Open |
I11mds_BAB V Hasil dan Pembahasan.pdf Restricted Access | BAB V | 439.2 kB | Adobe PDF | View/Open |
I11mds_Kesimpulan.pdf Restricted Access | Kesimpulan | 291.75 kB | Adobe PDF | View/Open |
I11mds_Daftar Pustaka.pdf Restricted Access | Daftar Pustaka | 294.49 kB | Adobe PDF | View/Open |
I11mds_Lampiran.pdf Restricted Access | Lampiran | 479.12 kB | Adobe PDF | View/Open |
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