Analisis sistem pemasaran hasil produksi perikanan tangkap: studi kasus Kecamatan Tobelo, Kabupaten Halmahera Utara (Master Thesis)

Abstract

Fish Marketing in North Halmahera District accomplished dominated by one stakeholder (collectors/dibo-dibo). North Halmahera Government hasn’t set a policy for fishery products marketing. So it is need marketing policy strategies for fisheries products in North Halmahera District. Catches of product marketing in North Halmahera District made through several channels, namely 1) marketed directly to collectors (Dibo-dibo) to be marketed directly to the market in Tobelo and 2) marketed directly to collectors (Dibo-dibo) and then marketed seller back to retailers and consumers are distributed to the local market inside and outside of North Halmahera district To determine the price of fisheries products, fishers have no power, absolutely pricing by collectors (Dibo-dibo) without the basic price set by the government.