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http://repository.ipb.ac.id/handle/123456789/40061Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Wahyudi, Agus | |
| dc.date.accessioned | 2010-09-29T07:31:49Z | |
| dc.date.available | 2010-09-29T07:31:49Z | |
| dc.date.issued | 1993 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/40061 | |
| dc.description.abstract | Penelitian ini dilakukan di Kotamadya Surabaya dan Jakarta selama tiga bulan mulai bulan Mei sampai Juli 1993. Tujuan penelitian adalah untuk mengetahui praktek dan intensitas promosi susu bubuk Dancow dan susu bubuk Bendera melalui media siaran televisi, radio, suratkabar, majalah dan promosi langsung di pasar Kotamadya Surabaya. Data diperoleh dari distributor, supermarket, biro advertensi yaitu berupa data volume penjualan susu bubuk Dancow dan Bendera, biaya periklanan di media radio, suratkabar, majalah, televisi (SCTV dan TPI) dan penyewaan raklgondola di supermarket. | id |
| dc.publisher | IPB (Bogor Agricultural University) | |
| dc.title | Persaingan Pemasaran Produk Susu Bubuk Melalui Promosi Di Wilayah Kotamadya Surabaya | id |
| Appears in Collections: | UT - Resources and Environmental Economic | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| D93AWA.pdf Restricted Access | Full Text | 3.2 MB | Adobe PDF | View/Open |
| D93AWA_abstract.pdf Restricted Access | Abstract | 165.45 kB | Adobe PDF | View/Open |
| D93AWA_abstract.ps Restricted Access | Postscript | 360.94 kB | Postscript | View/Open |
| Cover_D93AWA.pdf Restricted Access | Cover | 595.94 kB | Adobe PDF | View/Open |
| BAB I_Pendahuluan_D93AWA-2.pdf Restricted Access | Bab I | 401.07 kB | Adobe PDF | View/Open |
| BAB II_Tinpus_D93AWA-3.pdf Restricted Access | Bab II | 734.7 kB | Adobe PDF | View/Open |
| BAB III_Metode_D93AWA-4.pdf Restricted Access | Bab III | 517.31 kB | Adobe PDF | View/Open |
| BAB IV_Pembahasan_D93AWA-5.pdf Restricted Access | Bab IV | 1.36 MB | Adobe PDF | View/Open |
| BAB V_Kesimpulan_D93AWA-6.pdf Restricted Access | Bab V | 324.42 kB | Adobe PDF | View/Open |
| BAB VI_Dapus_D93AWA-7.pdf Restricted Access | Daftar Pustaka | 1.21 MB | Adobe PDF | View/Open |
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