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Please use this identifier to cite or link to this item: http://repository.ipb.ac.id/handle/123456789/170799
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dc.contributor.advisorWiliasih, Ranti-
dc.contributor.authorAzzahra, Fadya Tsabita-
dc.date.accessioned2025-08-28T07:11:02Z-
dc.date.available2025-08-28T07:11:02Z-
dc.date.issued2025-
dc.identifier.urihttp://repository.ipb.ac.id/handle/123456789/170799-
dc.description.abstractSejak tahun 2020, investasi melalui pasar modal di Indonesia mengalami peningkatan namun secara jumlah maupun secara nilai investor syariah masih kecil. Penelitian ini bertujuan menganalisis pengaruh sikap, norma subjektif, kontrol perilaku yang dirasakan, media sosial, dan fear of missing out (FOMO) terhadap intensi berinvestasi saham syariah pada Generasi Y dan Z di Jabodetabek. Penelitian ini melibatkan 200 responden generasi Y dan Z dan dianalisis dengan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil analisis menunjukkan bahwa semua variabel dalam penelitian ini yang diturunkan dari Theory of Planned Behavior yakni pengaruh sikap, norma subjektif, kontrol perilaku, ditambah pengaruh media sosial dan fear of missing out berpengaruh positif signifikan terhadap intensi investasi saham syariah. Implikasi praktis penelitian ini dapat menjadi dasar bagi regulator, pelaku pasar, dan edukator keuangan syariah untuk meningkatkan literasi dan minat investasi syariah-
dc.description.sponsorshipSince 2020, investment through the capital market in Indonesia has increased. however, both in terms of number and value, sharia investors remain relatively small. This study aims to analyze the influence of attitude, subjective norm, perceived behavioral control, social media, and fear of missing out (FOMO) on the intention to invest in sharia stocks among Generation Y and Z in the Greater Jakarta area (Jabodetabek). The research involved 200 respondents from Generation Y and Z and was analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The analysis results show that all variables in this study derived from the Theory of Planned Behavior—namely attitude, subjective norm, and perceived behavioral control—along with social media and fear of missing out, have a positive and significant effect on the intention to invest in sharia stocks. The practical implications of this study can serve as a foundation for regulators, market participants, and sharia financial educators to enhance literacy and interest in sharia investment.-
dc.language.isoid-
dc.publisherIPB Universityid
dc.titlePengaruh Sikap Subjective Norm Perilaku serta Media Sosial dan FOMO terhadap Intensi Berinvestasi Saham Syariah di Jabodetabekid
dc.title.alternativeAttitude, Subjective Norm, Behavioral Control, Social Media, and FOMO toward Sharia Stock Intention-
dc.typeSkripsi-
dc.subject.keywordfear of missing out (fomo)id
dc.subject.keywordGenerasi Y & Zid
dc.subject.keywordintensi investasiid
dc.subject.keywordmedia sosialid
dc.subject.keywordsaham syariahid
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