Model Bisnis Dan Analisis Kelayakan Finansial Produk AB Mix

Abstract

PT XYZ mengembangkan inovasi booster tanaman berbasis nano kitosan sebagai bio-stimulan dalam upaya meningkatkan produktivitas pertanian hortikultura secara berkelanjutan. Namun, proses produksi masih menghadapi tantangan berupa produk reject akibat reaksi Maillard yang belum tertangani, sehingga menimbulkan limbah dan inefisiensi biaya produksi. Penelitian bertujuan untuk merumuskan solusi teknis dalam pemanfaatan produk reject menjadi output bernilai guna serta memperbaiki proses produksi agar lebih efisien dan berkelanjutan. Penelitian ini bertujuan untuk merancang model bisnis dan menganalisis kelayakan finansial dari dua inisiatif strategis di PT XYZ: perbaikan proses produksi produk booster tanaman berbasis nano chitosan, serta pemanfaatan produk reject menjadi Pupuk Organik Cair (POC) chitosan sistem AB-mix. Pendekatan Business Model Canvas (BMC) digunakan untuk mengidentifikasi dan memetakan sembilan elemen bisnis utama, sedangkan aspek finansial dianalisis menggunakan metode NPV, IRR, B/C Ratio, dan Payback Period. Hasil menunjukkan bahwa perbaikan proses produksi berhasil menurunkan HPP sebesar 31,95% dan meningkatkan margin laba hingga 44,91%. Analisis finansial POC chitosan menunjukkan NPV sebesar Rp617.411.027, IRR sebesar 367%, dan Payback Period hanya 3 bulan. Hasil analisis sensitivitas dan switching value mengonfirmasi bahwa usaha ini cukup tangguh terhadap fluktuasi harga dan volume penjualan. Secara keseluruhan, strategi pengembangan produk ini layak dijalankan dan menawarkan solusi bisnis yang berkelanjutan secara ekonomi dan lingkungan.

PT XYZ has developed an innovative plant booster based on nano chitosan as a biostimulant to enhance the productivity of horticultural agriculture in a sustainable manner. However, the production process still faces challenges due to the occurrence of reject products caused by the Maillard reaction, resulting in waste accumulation and production cost inefficiencies. This project aims to formulate technical solutions for utilizing the reject products into value-added outputs and improving the production process to be more efficient and sustainable. This study aims to design a business model and analyze the financial feasibility of two strategic initiatives at PT XYZ: improving the production process of nanochitosan-based plant boosters and utilizing reject products into Liquid Organic Fertilizer (POC) Chitosan with an AB-Mix system. The Business Model Canvas approach is applied to identify and map the nine key elements of the business, while the financial aspect is analyzed using NPV, IRR, B/C Ratio, and Payback Period methods. The results indicate that the production process improvements successfully reduced the cost of goods sold (COGS) by 31.95% and increased profit margins by 44.91%. The financial analysis of POC Chitosan shows an NPV of IDR 617,411,027, an IRR of 367%, and a Payback Period of only 3 months. Sensitivity and switching value analyses confirm that the business is resilient to price and sales volume fluctuations. Overall, the product development strategy is feasible to implement and offers an economically and environmentally sustainable business solution.