“Analisis Kelayakan Bisnis PT Fits Mandiri: Budidaya Cabai Rawit dalam Greenhouse

Abstract

PT FITS Mandiri merencanakan pengembangan usaha budidaya cabai rawit (Capsicum frutescens L.) dengan memanfaatkan fasilitas greenhouse yang dimiliki di Moedjito Edufarm. Penelitian ini bertujuan menilai kelayakan bisnis dari rencana tersebut melalui analisis aspek non-finansial dan finansial. Aspek non-finansial yang dikaji meliputi potensi pasar, aspek teknis produksi, manajemen dan legalitas, serta dampak sosial, ekonomi, budaya, dan lingkungan. Sementara itu, kelayakan finansial diukur dengan indikator Net Present Value (NPV), Gross Benefit-Cost Ratio (Gross B/C), Net Benefit-Cost Ratio (Net B/C), Internal Rate of Return (IRR), dan Payback Period (PP). Evaluasi dilakukan berdasarkan enam skenario yang terdiri dari 2 variasi kapasitas produksi dan 3 asumsi harga, serta dilengkapi dengan analisis sensitivitas melalui metode switching value. Hasil penelitian menunjukkan bahwa seluruh skenario memenuhi kriteria kelayakan baik secara finansial maupun non-finansial. Dengan demikian, budidaya cabai rawit berbasis greenhouse oleh PT FITS Mandiri dinilai layak dijalankan, memiliki prospek keberlanjutan, serta dapat mendukung pengembangan agribisnis hortikultura modern di Indonesia.

PT FITS Mandiri plans to develop cayenne pepper (Capsicum frutescens L.) cultivation by utilizing its greenhouse facilities at Moedjito Edufarm. This study aims to assess the business feasibility of the initiative through both non-financial and financial analyses. The non-financial aspects include market potential, technical production capacity, management and legal considerations, as well as socio-economic, cultural, and environmental impacts. The financial feasibility is evaluated using investment criteria such as Net Present Value (NPV), Gross Benefit-Cost Ratio (Gross B/C), Net Benefit-Cost Ratio (Net B/C), Internal Rate of Return (IRR), and Payback Period (PP). The assessment is conducted under six scenarios consisting of variations in production capacity and pricing assumptions, complemented by sensitivity analysis through the switching value method. The results indicate that all scenarios meet the required feasibility standards, demonstrating that greenhouse based cayenne pepper cultivation by PT FITS Mandiri is both financially viable and non-financially sustainable. Therefore, the project represent a viable strategy to support modern horticultural development in Indonesia.